![]() ![]() As you add more data into your calendar, you can review them together for the most comprehensive analysis. When evaluating content marketing metrics, keep your calendar at hand. Using This Calendar to Inform Your Content Marketing Strategy Outreach may not be the “easiest” way to get them, but it’s often the most fruitful.Īs your content team works on individual projects, add notes for outreach opportunities like: Include those details in this template, and you can keep them at the forefront of your to-do list. Maybe you want to create a “vlog” version of your content, or you have an idea for a tangentially related video to embed in your blogs. Similarly, you can include a tab on this Google Sheets template for accompanying videos. Engagement strategies (which accounts to tag, which questions to ask, etc.)įor a free social media content calendar, check out this template from Hubspot.At the bare minimum, your content calendar should include all of the data you use to shape your website strategy, such as:īut this is just the start! To fully integrate your content marketing, you can add in more columns and tabs to include your promotional plan, such as: Social Media PostsĮvery good marketer knows it’s not enough to hit “publish.” Social media is the easiest way to share your new content, and you can build your plan right into our calendar template. Our free content calendar template includes all the basic information you need for SEO content marketing. What Should Be Included in a Content Calendar? When all of this data can be found in one spreadsheet, it’s much easier to make content marketing decisions on the fly - without having to track down old drafts, keyword research, and other data across your CMS. Use it to easily track publishing schedules, content ideas, and more.īonus: Having all this data in one place not only keeps you up to date on your current content production, it’s also a great way to revisit any decaying content on your re-optimization list. Our content calendar template organizes all of your content marketing details in one place, to save you time and sanity. Without a content planning calendar, your marketing team will quickly become overwhelmed with the masses of blogs, videos, and other content your brand is producing on a daily basis. In today’s world, we’re producing content at a rate never seen before (you can thank AI tools and content mills for that). Like your content marketing strategy, your calendar should change over time to meet your business needs and goals. Inflow’s editorial calendar template is a good place to start, but we highly recommend editing it as you see fit. Your content calendar should be just like your brand: unique. Typically, an SEO planning template like ours covers website content - blog articles, product pages, landing pages, category pages, and more.īut the genius of this template is that you can expand it and include whichever types of content you see fit, including: Simply put, a content calendar is a way to organize all of the content that your brand is producing.
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